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Threat of Non-Broadcasting Women’s World Cup in Five Major European Countries by FIFA


FIFA President Gianni Infantino has threatened to ban the 2023 FIFA Women’s World Cup from major European nations unless broadcasters improve their offers for broadcasting rights.

Last October, Infantino criticized the broadcasters, saying they made “100 times fewer” proposals to postpone the women’s world championship compared to the men’s tournament.

The FIFA president went on the offensive again on Monday, less than three months before the start of the finals in Australia and New Zealand, demanding a “fair sum” for broadcast rights.

FIFA announced in a statement that it had not yet sold broadcast rights to some of its major markets.

“Offers from broadcasters, especially in the five main European countries, are still disappointing,” Infantino said, speaking at the World Trade Organization headquarters in Geneva, stressing that the proceeds will go to women’s football to help develop it.

Infantino criticized the channels for offering $1 million to $10 million to secure the rights to broadcast the Women’s World Cup, compared to $100 million to $200 million for the men’s version.

It is likely that the five countries Infantino spoke of are the UK, France, Germany, Italy and Spain, all of which are represented at the global event.

“This is a slap in the face for all players involved in the World Cup and for all women around the world. To be very clear, it is our moral and legal duty not to sell the Women’s World Cup for less. what it should be,” Infantino added.

And he added: “Therefore, if the unfair offers continue, we will be forced not to broadcast the Women’s World Cup in the five main European countries.”

Due to the time difference, the World Cup matches will not take place during peak hours in Europe, but Infantino stressed that this is not an excuse. Morning is a very acceptable time.”

The FIFA Women’s World Cup final will take place from 20 July to 20 August with 32 teams, with Morocco being the only participating Arab team.

Source: AFP.


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