By 2026-27, Premier League clubs to end jersey gambling sponsorship

    Premier League clubs have agreed to drop shirt sponsorship of gambling ahead of the start of the 2026-27 season.

    Eight English top-flight clubs, including Everton, Newcastle United and West Ham, have gambling companies as their main shirt sponsors and have been allowed up to three years to “transfer”.

    The decision was made after consultations between the Premier League, the clubs and the UK government.

    A statement released by the Premier League on Friday said: “Premier League clubs today collectively agreed to remove gambling sponsorship from the front of club shirts, becoming the first sports league in the UK to voluntarily take such a measure to cut gambling advertising.

    “The announcement follows extensive consultations involving the league, its clubs and the Department of Culture, Media and Sports as part of the government’s ongoing review of current gambling laws.

    “The Premier League is also working with other sports to develop a new code for responsible gambling sponsorship.

    “To help clubs move away from direct gambling sponsorship, a collective bargaining agreement will come into effect at the end of the 2025/26 season.”

    Clubs will reportedly still be allowed to have gambling companies as sponsors elsewhere, such as on billboards and on shirt sleeves.

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